What is Email Segmentation?

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Email segmentation is the process of dividing your subscriber list into smaller groups based on interests, behaviours, or demographics. It’s one of the most effective ways to increase engagement and conversions.

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Why Segment Your Email List?

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• Higher Open & Click Rates – Relevant emails lead to better engagement.

• Reduced Unsubscribes – People are less likely to leave if they receive targeted content.

• More Sales – Personalised emails generate 6x higher revenue than non-segmented ones.

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Types of Email Segments You Can Use

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1. Demographics – Age, gender, location.

2. Purchase History – Previous buyers vs. new customers.

3. Engagement Levels – Active vs. inactive subscribers.

4. Behavioral Segmentation – Browsing habits, abandoned carts.

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Best Practices for Effective Email Segmentation

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✅ Collect the right data – Ask for preferences during sign-up.

✅ Use Dynamic Content – Customise email content based on segments.

✅ A/B Test Your Segments – Find what works best for different groups.

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Boost Your Email Performance with Segmentation

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Need help segmenting your list? The Emails Guy provides expert list management & segmentation services to ensure your emails reach the right audience.