What is Email Deliverability?

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Email deliverability determines whether your email lands in the inbox, spam folder, or gets blocked altogether. If your emails aren’t being seen, your marketing efforts are wasted.

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How Spam Filters Work

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Spam filters scan emails for:

🚩 Spam trigger words (e.g., “Free money,” “Act now,” “Guaranteed”).

🚩 Excessive use of images with little text.

🚩 Email reputation and sender score.

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How to Improve Email Deliverability

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1. Use a Verified Domain – Authenticate your emails with SPF, DKIM, and DMARC.

2. Avoid Spammy Language – Reduce words like “Buy Now,” “Lowest Price,” and “Earn $$$.”

3. Send Engaging Content – High engagement signals (opens, clicks) improve deliverability.

4. Keep a Clean Email List – Remove inactive subscribers to maintain a healthy sender reputation.

5. Monitor Your Bounce Rate – A high bounce rate signals email providers that your list is outdated.

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Test Before You Send!

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Run your email through Mail-Tester or GlockApps to check its spam score.

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Struggling with Email Deliverability? We Can Help.

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Our deliverability optimisation services ensure your emails reach inboxes instead of spam folders. Contact The Emails Guy today!