Why Your Email Subject Line Matters

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Your email subject line is the first thing recipients see in their inbox. If it’s not compelling, your email might never get opened. A strong subject line can increase open rates, engagement, and conversions.

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Best Practices for Writing High-Performing Subject Lines

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1. Keep It Short & Sweet – Aim for 40-50 characters to ensure your subject line is fully visible.

2. Use Personalisation – Adding the recipient’s name or location increases open rates.

3. Create Urgency – Phrases like “Limited Time Offer” or “Last Chance” drive immediate action.

4. Ask a Question – Engaging questions spark curiosity. Example: “Are You Making These Email Mistakes?”

5. A/B Test Your Subject Lines – Always test variations to find what resonates best with your audience.

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Words That Improve Open Rates

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Using power words can make a big difference. Try incorporating:

✅ Exclusive

✅ New

✅ Limited

✅ You/Your

✅ Secret

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Common Subject Line Mistakes to Avoid

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❌ Using ALL CAPS (can look spammy).

❌ Overuse of emojis 🙄🔥📢.

❌ Misleading subject lines (this can lead to high unsubscribe rates).

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Need Help Crafting High-Performing Emails?

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At The Emails Guy, we create compelling subject lines as part of our email campaign management services. Let’s optimise your email performance!